(Download) "Ambush Marketing and Brand Protection" by Phillip Johnson ~ Book PDF Kindle ePub Free
eBook details
- Title: Ambush Marketing and Brand Protection
- Author : Phillip Johnson
- Release Date : January 04, 2021
- Genre: Law,Books,Professional & Technical,Business & Personal Finance,Marketing & Sales,
- Pages : * pages
- Size : 5780 KB
Description
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
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